The role of Hollywood in global film markets Essay

The role of Hollywood in global film markets - Essay Example Film industry in Hollywood utilizes the demands in the local markets and global markets to produce and market their products. This promotes the work of artist and celebrities who rely in film industry to earn a living. Each year the number of celebrities that stream into the corridors of Hollywood increases. This has led to the growth of the American society. Film production enhances the entertainment industry. Many people like streaming into the movie houses or cinema halls to watch movies as a means to spending their leisure time. Hollywood movies influence the global film market by influencing prices and trends adopted by the film industry. Hollywood production has benefited the American society because of the income the government is able to earn from the film and media industry. Employment opportunity that Hollywood movie industry offers shapes lives of many people (Hesmondhalgh, 2007:176). Hollywood movies are a threat to social structures of the society. The movies influence t he social lives of individual who watch them. Many people tend to immolate and practice social scenes that they view in the movies. This paper explores the role of Hollywood in global film market. Introduction Movie industry helps the society to figure historical events or possible events in the society. Actors take their time to act in movies, which portrays the state of the society. In America, the media industry contributes a lot to the economy of the nation because of movie productions in Hollywood. Hollywood movie industry is renowned for it sparkling productions, which have drawn the attention of many people worldwide. Celebrities and moviemakers find their ways to Hollywood because of the reputation that it has. Hollywood movies flood the global market and many people feel that Hollywood command a greater share of the global market. History records that the first film studio in Hollywood was in 1911. That studio belonged to Nestor Company. The demand for movies and film by th e people led to the group of Hollywood film industry. Today filmmaking is a career that employs thousands of people. Many people like going to cinemas and theatre halls for refreshment, or spend their leisure time. The role of media in the society has contributed to revelation of historical facts and events, which, the society would forget. Media activities in the United States rely on the work of Hollywood filmmakers (Garnham, 1990:145). Many soap operas and other programs in television channels spring from movies acted in Hollywood. These productions have economic benefit to the American society and the world. The government and the society raise income from the filmmaking. Notably, the advancement in technology is a factor that has led to growth in the film industry. It is important to note, the media industry is competitive, and Hollywood is viewed as a destination, which shapes the future of the society. Film Making in Hollywood The film making industry in Hollywood has lasted for more than a decade. Moviemakers have shot different kinds of movies to illustrate to the society different social events. Hollywood is a town where the main business is the moviemaking. It attracts celebrates from different parts of the world. Many movie writers, directors, and produce visit this venture for the production purposes. Since the main business in the city is movie making, Hollywood dictate the trends in the film indus

Community College Essay Example for Free

Community College Essay Community college is made up of an atmosphere of many di? erent categories. We have your tradi? onal, untradi? onal, veterans, and single parents. Some are there to transfer and some to get an associate’s degree while one of the biggest reasons is because they simply cannot a? ord the university price. â€Å"John Holt† (Three Kinds of Discipline) is very compliable with the categories in a community college. You need a great deal of discipline to succeed here reality sets in and if you are not disciplined then you will fail out and waste a lot of money. You  will always make mistakes while being here but learning from those mistakes is what will make you a be*er student. While you a*end you will create a lot of friendships and several kinds of them. â€Å"Judith Viorst† (Friends, Good Friends, and Such Good Friends) you will have your convenience friends, your historical friends, opposite sex friends, and in? mate friends. Your tradi? onal students are the students that a*end college right a/er they get out of high school or are under the age of 25. untradi? onal students are your students that are above the age of 25 and are a*ending college to move up in their job or just wan? ng a career the  needs a type of degree so they go to school. Veterans are a*ending the school to become a higher rank in the military or because they are searching for a new career a/er they 3nish there term. There are also single parents that work a full ? me who a*end the school at night while there kids are at a babysi*ers house or with a friend they go to be promoted in their job the job sends them to get a degree or they could be a young parent who needs to get credits so that they can get a good job to provide for their family. To be disciplined at college could poten? ally be the most important aspect to be a successful student. The reality sets in and students quickly realize they need to discipline themselves to study, do homework, and write essays. Discipline of a superior force is another way students can succeed as well. This may help because fear of disappoin? ng an instructor or a parent. A lot of friends will be made as you a*end college you will have di? erent groups of friends as well. You will have your convenience friends who you see as you are wai? ng in between classes and small talk about li*le things some of them you get along with and talk every day and others you’ll talk with once a week and possibly never even get their name. You  have your historical friends who you have grown up with since elementary school and can talk about anything with these are the friends you hand out with out of school with you go out to par? es with, watch spor? ng events and 7at out just hang out with. You meet some friends that are the opposite sex as you these are the ones who you may try a li*le too hard to impress or you might get along great with them great you may even become in? mate friends which is being in a rela? onship with them you could even possibly marry them. These are the categories that make up the atmosphere of community college and the kinds of students that make it up.

The Expansion Of A Vietnamese Fast Food Company Marketing Essay

The Expansion Of A Vietnamese Fast Food Company Marketing Essay PHO24 is a restaurant chain in Vietnam with over 50 branches operating worldwide serving tasty Ttraditional Vietnamese Pho noodles. Its a Vietnamese noodle restaurant chain belonging to Nam An Group, the biggest FB Corporation in the country. Apart from PHO24, Nam An Group owns and operates many other different FB brands including An Vien Restaurant, Maxims Nam An Restaurant, Thanh Nien Restaurant, An Restaurant, Goody Ice Cream, Goody Plus Ice Cream, Ibox Cafà ©, etc. Trung, 39, is the founder of the Nam An Group, the holding company behind the Pho24 fast-food chain, one of Vietnams most successful home-grown franchises. Armed with a PhD in business administration from Australia and a drive to get rich quick, Trung opened the first branch of Pho24 in 2003 in Ho Chi Minh City with the aim of feeding into the citys fast-growing foreign-tourist market. Pho24s unique blend of pho (beef noodles) and air-conditioned McDonalds-style dining proved equally popular with the locals, who now represent more than half of his clientele. Pho24 has grown into one of Vietnams largest fast-food chains, with 24 restaurants nationwide and plans to open another 73 across the country by the end of 2008. Trung is leveraging Pho24s local success into global expansion plans, with one branch in Indonesia, concrete plans to open restaurants in Manila and Singapore this year, and designs eventually to establish branches in South Korea, Japan, Australia, China and the United States. Foreign franchise invasion. Last year, 530 foreign and local brand names were franchised and another 811 franchises were transferred into Vietnam, according to the National Department of Intellectual Property (NDIP). Foreign fast-food franchises are slowly finding their place alongside the countrys traditional shophouse vendors, including the likes of KFC, Jollibee and Dilmah (a teahouse chain). Global brands such as McDonalds, Starbucks, Gloria Jeans, Pizza Hut and Dairy Farm are readying to make inroads once Vietnam accedes to the World Trade Organization (WTO), which is likely to happen next year. IKEA, Tesco and Wal-Mart have also reportedly examined the market. Trung views coolly the coming foreign invasion, asserting that his superior understanding of local market conditions coupled with the latest foreign management techniques will maintain his budding franchises competitive edge. The Pho24 logo reflects the number of different ingredients, 24, and the number of hours, 24, required to prepare each bowl of his signature beef-and-noodle soup. One day he also hopes all his shops will be open around the clock, that is, 24 hours a day. Trung was particularly sensitive to regional taste differences, something he believes big global fast-food chains will likely overlook when entering the market. To arrive at just the right blend of northern and southern taste preferences, Trung and family sought a culinary middle ground, less salty than Hanois version of the national dish, and less sweet and fatty than Ho Chi Minh Citys usual fare. With Pho24s success, Trung is conducting taste tests for expanding into other traditional Vietnamese dishes, including spring rolls and bun cha, for which he already holds registered trademarks for possible chains of Springroll24 and BunCha24. Synonymous with Vietnamese culture, Pho (beef noodle soup) is the national food. For generations, Pho has been Vietnams typical street food where people squat on little stools and slurp a hearty bowl. This restaurant has set a new standard of enjoying this dish by offering fancier setting with air conditioning and a more delicate tasting option. What also sets Pho 24 apart, is its ever expanding presence and branded appearance. Each of the restaurants looks and operates the same: stylish green walls, artistic photos, chic bench style wooden tables. If youre wondering how this place got its name it is because of the 24 tasty ingredients which make their pho consistently delicious! The first PHO24 outlet was opened in June 2003 on Nguyen Thiep Street, opposite to the prime landmark Saigon Sheraton Hotel. By June 2010, PHO24 has opened 77 outlets in Ho Chi Minh City, Ha Noi, Da Nang, Vung Tau, Nha Trang, Binh Duong, Jakarta (Indonesia), Manila (Philippines), Seoul (Korea), Phnom Penh (Cambodia), Sydney (Australia) and Hong Kong. PHO24 plans to open more stores in all major cities of Vietnam as well as in overseas markets, where there are extensive Asian populations. The founders believe that PHO24s business concept is unique but easy to multiply due to its small space requirement, low investment, standardized operational procedures, and most importantly, the top quality of the food. Ideas and Business concept PHO has been the most famous dish of Vietnam but it was only known as street food for many decades. Therefore, the founders of PHO24 saw this is an excellent opportunity to create a new business concept that meets the high standards but still preserving the traditional value. After nearly two years of market research especially the customers taste PHO24 has invented a unique flavor for PHOs broth derived from 24 top-quality ingredients and spices. This unique taste has been warmly welcomed by not only the customers from HCM City but also Ha Noi, Da Nang, Binh Duong, Vung Tau, Nha Trang and other provinces. The overseas market however will be the largest one. By July 2009 we have stores in Jakarta (Indonesia), Manila (Philippines), Phnom Penh (Cambodia), Seoul (Korea) and Sydney (Australia). In this August, PHO24   opened the sixth outlet in Jakarta Indonesia. Furthermore, In October 2009, PHO24 will be first introduce in Centre Business District in Hong Kong and the second outlet in Seoul, Korea will follow by. Japan and the United States are expected to be next destinations of PHO24 in 2010. In 2004, 2005, 2006 2007, 2008, 2009 PHO24 has been consecutively the winner of The Guide Awards voted by readers of Vietnam Economics Times, Thoi Bao Kinh Te Viet Nam and Tu Van Tieu Dung magazine.   In 2008 Pho24 was voted as an International Franchiser of the Year, accepted by FLA Singapore. In 2010, PHO24 is one of the top 10 Ho Chi Minh City One Hundred Excitements which voted by travelers. INTERVIEW QUESTIONS The external challenges facing Pho24 in their decision to enter China market Questions will be focus on a series of food scandals that shocked consumers and reduced consumer confidence. Are there any safety precaution measurements to be imposed on suppliers to ensure that contaminated products are shunt off from entering the supply chain? counterfeit and shoddy food products Is Pho 24 ready to inspect every supplier? Is there an established system for evaluating food authenticities? Will the company set aside an annual budget for quality control measurements? How do the company ensure that time and resources are not wasted when dealing with Chinese authorities? Will the company consider taking on local partners or consultants? What are the company stands GM food issues? Will in the company allow GM food such as GM crops entering the supply chain? Will the consumers be informed? If the price of the non GM raw material is more expensive than the GM raw material, how will you choose? The understanding of China market and expansion strategies China was formally joined WTO since year 2001, as such a lot of foreign company begin to search for their possibility to build their market in China, the giant food company like Mcdonald has established about 20 years in China since their first store open in Shenzen year 1990. KFC already about 23 years in China since year 1987 first store open in Beijing. As such, to ensure PHO24 enter the China market successfully and sustainable in China market, the understanding about the market and the marketing strategies become the most important element to be consider before the enter decision make. The China market was very competitive nowadays since they joined WTO in Dec 2001, from your previous experience in expanding international business, may I know what is your understanding about China Market? Especially from the aspect of political risk and legal, Consumer demand, financial environment, economy and culture. What is your entry strategy to China market? Whether by Franchising, Joint Venture, Green Field or Licensing. The global brand Food Company like Mcdonald and KFC already about 20 years in China market. How was your company plan and strategies to compete with their branch and get the market share from them? What is your company plan to position yourself in China market and what kind of customer segment your company targeted? What are your international marketing program strategies? Standardization or adaption? The important elements to standardize of adapt are international pricing, global branding and product development, International Distribution and International Marketing Communication. What do you think will become the barriers for your company entry and the challenges the company will facing in China market? Company capability to start-up and support operation in China How much the company is expected to invest in the China market to open the Pho24 restaurants? What is the budget the company is planning to allocate to the China market and how may head count that they are willing to employ for the 24 hours business? How much allocation is needed for training and support for the staff is needed to prepare the staff for their first year of the business operation? What are the sales patterns for a typical day, week, and month in a restaurant chain in China? What are the total costs to set up a Pho24 in China as China has huge population? Other questions How do you select and manage the relationship with your Chinese partner? We realized that Chinese beef noodle soup has gained popularity in China. How sure you are that Vietnamese beef noodle can further penetrate Chinese market? In your opinion, is it possible for a beef noodle concept to be as successful as traditional fast-food chains such as McDonald and KFC? What issues do you believe will be most important for your success in China for the next 10 years?

Women Eutrepranuers - The Next Step :: Exploratory Essays Research Papers

  Ã‚  Ã‚   During the 1990's, American women have made unprecedented moves away from corporate business into the home-based work world. Seeking a way to incorporate their career and personal interests with family responsibilities, they are tearing down the stereotype of Supermom and replacing it with Mompreneur, a new image that allows for more creativity, flexibility, and personal expression. The growth of home-based women-owned businesses has been phenomenal, especially when the traditional role of women is taken into consideration. Until the 1950's (excluding a period during the early 1940's when women took up positions in the workforce vacated by men fighting in World War II) America still embraced the ideal woman as a Donna Reeves stereotype (Scott 274). A woman was meant to stay at home and attend to her domestic duties, nurture her children, and support her husband in all things -- all done with grace, style, and no murmur of discontent (Behr and Lazar 18-19)!    Girls born during the 1950's grew up in a transitional world. Older women were beginning to make inroads in the work world, but there was as yet no emphasis on goal- setting, no encouragement to take up a career. Neither was there discouragement, but the lack of parental and teacher guidance created a generation of lost women, many of whom now face their midlife years with little or no idea of what to do with themselves.    The generation that followed these lost women was more fortunate. Opportunities in the work force were opening up, and schools were beginning the slow process of restructuring and rethinking needed to encourage young women to seek career options. Many of these young women embraced this new opportunity, creating a generation of over-achievers who sought to carve out a place for themselves as equals in the corporate world. These women spawned the term Supermom and, in doing so, created an entirely new set of issues for women to face.    Foremost among these issues was burnout. A majority of typical Supermoms were part of two-income families where both husband and wife worked long hours. In the words of one Maryland woman who found herself with all the domestic duties in addition to her full-time career: "Something had to give. I thought, 'This is not right. I'm cheating someone and I'm probably cheating everyone,' ... I needed to be home" (Yoest 1).

Antonin Artaud: Theatre of Cruelty Essay

Antonin Artaud’s most profound piece of work was not a poem, not a play, not an acting role, but a theory: Artaud’s Theatre of Cruelty. He began to form his Theatre of Cruelty theory after learning of the Balinese theatre that seemed, to him, to share qualities with his ideas about theatre. Artaud held a great respect for Balinese theatre which revolves around dance and actions to convey meaning (Encyclopedia Britannica). More traditional theatre revolves around words to convey meaning. Artaud believed that the specificity of verbal interpretations got in the way of true meaning and that using physical gestures to express thoughts was more effective (Encyclopedia Britannica). He looked at drama as more of a physical act than a recitation of a script. The entire form of theatre, in his view, needed to be different to suit his new idea that the purpose of theatre was to express the cruelty of human beings (Encyclopedia Britannica). Artaud was very liberal in his ideas for this new theatre. He was specific in what he wanted out of the new theatre. He had many plans for how it would function and many dreams of the effect it would bring to it’s audiences as well as the art form as a whole. Antonin Marie Artaud was born in 1846 in Marseille France to his Greek parents, Euphrasie Nalpas and Antoine-Roi Artaud. He was one of the two surviving children out of nine, but he was very ill. Many of his problems can be attributed to his early childhood illnesses and the way they were treated. As a child, Artaud suffered from meningitis of the brain, neuraligia, and clinical depression. Since he was an unhealthy child, he was treated with opium which began his life-long addiction. As a young man Artaud was smart, handsome, and capable. He wrote poetry, but his main focus was theatre. He also acted in plays and directed theatre. While he was never well-known, he gave his life up to writing and excelled at it. His aptitude for writing strange-yet-interesting pieces was a result of his demented mind. He had strange ideas that were both brilliant and misunderstood. The opium and mental illness that brought Artaud his skill in writing took a toll on his body and were his eventual downfall. Artaud spent some years of his life going in and out of mental hospitals. He lived a fast, short life nd he died at the young age of 52 in a psychatric clinic. People may never definitely know whether Artaud was really intellectually inspired by the drugs he was so addicted to, but one might hope that the drugs that took his life away from him at such an early age served some sort of useful purpose. Such an odd man would seem to be more well-known, when in fact Artaud and his theories are so obscure that little can be found on them in any reliable resources. To fully understand Artaud’s Theatre of Cruelty completely, one must first understand the meaning Artaud puts into the word cruelty. He used the words in many different ways to express his own philosophies. Artaud, according to Lee Jamison, used the word cruelty to apply to many differerent philosophies and views of his. More specifically, she defines four different ways Artaud included the concept of cruelty in his theories. The first of Artaud’s conceptual definitions of cruelty is the â€Å"essense of human existence† (Jamison). This definition of cruelty is that human life has no meaning, which is a cruel thought indeed. This definition shows Artaud’s jaded persepctive of life. He believed that life had no meaning and that theatre should show everyone else the cruel fact that he knew to be true. The second definition is cruelty as a practice, the practice of cruelty being breaking away from â€Å"false reality† (Jamison). He believed that everyone was living a lie and should just accept reality rather than ignoring the truth. Artaud’s third cruelty concept is that he believed that the audience should be exposed to cruelty by means of the theatre experience. He did not just want the audience to see cruelty up on the stage; he wanted to put them in the middle of it all and to experience it themselves. He wanted all barriers to be erased and for the audience to become part of the action in drama (Jamison). In this way the audience could have a better understanding of the concept Artaud was so eager to put on display in the theatre. The fourth and last interpretation of cruelty is Artaud’s own personal views. He considered everything imaginable to be reality (Jamison). If it could be thought up, it was real. This ties in with the willing suspension of disbelief which means what the audience is experiencing in the theatre is real in a way. The characters become people that the audience cares about. Understanding the many meanings Artaud put on one word, cruelty, is vital to understanding his meaning in his theory of Theatre of Cruelty. Artaud’s theories could very well be the work of a misuderstood genious carrying a jem of precious intellect. He makes many valid points in his writing. Perhaps life is just a cruel, meaningless existence. One could never know without blind faith. There is no science to prove that life has a deeper meaning other than to live and reproduce. If facing the truth is cruel then Artaud believed that all people should stand up to cruelty and look it in the face. Artaud could be right in saying that people should not live a lie. Putting an audience in a dramiatic situation is a marvelous idea if not taken too far. His theories may have been the beginnings of improvisational theatre or may have even spawned the modern day house of horrors. Artaud could be right about saying that even things that exist only in the mind are real. Reality is merely perception. Whether one can think of something or tangibly experience it, it is real in their perception. Artaud had many excellent ideas and theories that carry on with humanity through today. Artaud’s theories very well may be the jumbled-up imaginations and creations of a drug-addicted mad man. Perhaps his mental instability made him look at life through a distorted looking glass. What he saw was there, he was merely twisting it. Life itself being cruel sounds exactly like an exaggeration a depressed person would make. Life can be wonderful in so many ways. Existence itself is no cruelty to mankind. Existence merely forces the living to eat and breath, nothing more. Society may be a cruelty to mankind, but then again civilization is not innate. That people tend to avoid the truth is a terribly large generalization to make. It sounds like it was just made up. There is no evidence put behind it at all. Putting an audience through cruelty by making them part of a play is very cruel indeed. It may be so cruel that it serves no purpose at all, except to drive people away from the theatre. Looking at it reasonably and scientifically, if something cannot be seen, smelled, heard, touched, or tasted, one can never know if it is actually there. It almost sounds like something that would come out of the mouth of someone mentally ill. The main problem with no one adopting Artaud’s theatre was that immense changes would have to be made to the art in itself. Buildings would have to be changed so that the audience could be part of the action in plays. Writers would have write in a way that demonstrated Artaud’s theories. His precise and thought-out ideas for the theatre were too specific to be conformed to easily. If the changes had not been so drastic, theatres very well may have adapted and become Theatres of Cruelty. Artaud was very particular in his theories. All of Artaud’s theories tied in very closely to one another. To conform to one of Artaud’s ideas without conforming to any other would be an immense challenge.

Illiteracy: Education and Others Essay

illiteracy is noun which mean unable to read and write or don’t have primary education. we know that reading and writing is only the source of learning education systematically. the aim of formal education is to tame a man morally ethically as well as provide him the skills that can be helpful for him to stand with the developing societies. if we talk about illiteracy in broader sense , it is clear that it is not a good aspect of any society. Pakistan is one of the developing countries. Pakistan is surviving for many problems included illiteracy. he problems started from an individual and collectively effects the whole society to where he belongs to. as we know that a society is an organization and persons in groups are the components of this organization , so if a large group of organization is unable then how can they proceed the society. the improvement of a society is actually is the improvement of persons. people hesitate to educated their children formally. There are many reasons 1. Poverty: the cost of formal and quality eduction is very high so a even middle class family cannot afford it. nd large number of our intelligent students cannot get education . normally people of Pakistan struggle to achieve the basic needs of life and ignore this even it is a also a necessity of life. govt should introduce programs and spend budgets for educational programs so that our country can also stand with the developed countries . 2. Gender discrimination : Pakistan is an Islamic republic . in Pakistan people even not educated religiously they don’t know the importance of knowledge that religion Islam defines them. so they don’t know the rights of others. uman beings can be divided into two catagories . male and female . male as the dominant kind , does not allow woman to get there rights in the society . the rights also include the right of getting education. the population is comprises of large numbers of females . women are the 49. 19% of the whole population. so due to gender inequality this class remains illiterate and causes the increasing rate of illiteracy . the literacy rate in Pakistan is 46% and this caused by the large no of females and engaged children with labor to support the family. 3. Nawareness: normally people does not support the education ,firstly they think that it is a waste of money and time . a child should be skilled in order to support the family economically. the other misconception is that the children specially the female children will get spoil if they go to school. some people think that the today’s educational system will spoil the religious concepts. this all misunderstandings are producing the illiterate generation. the public is under the pressure of economical and political disasters and cannot understand it though the only solution is literacy.